A new trading experience bridging the gap between TradFi & Web3
Bringing fiat and crypto together in one seamless mobile experience.
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Problem
A legacy platform that no longer reflected the modern financial needs of Amina's customer base
Legacy experience
The interface was cluttered, difficult to navigate and failed to support the dual worlds of traditional finance and crypto.
Simple things were not simple
As adoption of digital assets accelerated these limitations became more pronounced. Users couldn’t easily view, manage or trade across fiat and crypto in one unified space.
High drop-off
This led to frustration, abandoned trades and disengagement from the platform.
Outcome
A unified experience
Through UI exploration, experimentation & usability testing, I delivered a new, unified experience for Amina customers.
